ＮＣＣ綜合英語学院 東京新宿本校：ＬＣリスニングスクリプト目次>>
	（英会話リスニングスクリプト） There are several different kinds of advertising: Some advertisements depend on repeating a simple but catchy slogan; some just depend on giving information or comparing a product with the competition; others use scientific authority - a man in a white coat tells us how effective his company's product is. There is a kind of advertisement which appeals to our fears about being unpopular or less successful than our friends and neighbours. There is emotional appeal; ads which appeal to things such as attractiveness to the opposite sex or motherly-love, or ads which have become illegal in some countries such as showing healthy people smoking in beautiful surroundings, the idea being that, by association, smoking will improve your life in this kind of way. Anyway, whether we agree with advertising or not, it is here to stay and there are very few places where we can avoid being exposed to some kind of advertisement.
170	（英会話リスニングスクリプト） About 600 stores in Kyoto's Shinkyogoku and Gion districts recently began a new service to enable cashless shopping using banks' cash cards for the first time in Japan. These debit cards are already popular in the United States. Unlike with credit cards, debit card users do not need to sign a receipt. They can purchase products by simply inputting a personal identification number. This service is available even when the banks are closed and the stores will bear the costs of the transaction expenses. Office worker Chisato Yamaguchi, 27, came to a shopping street in the Gion district to buy some tea. She said that she feels the new service is convenient because signatures are unnecessary and the waiting time in the line for the cashier has been reduced. "Debit cards are more convenient than credit cards because the withdrawal is made right away and I don't have to worry about my bank balance.
ＮＣＣ綜合英語学院 東京新宿本校：ＬＣリスニングスクリプト次へ>>
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